meet the team

When I founded The Edge HPL in 2018, I started with a concept, a blank piece of paper, & limited knowledge of the ‘world of business’.

Since inception, we have helped over 500 individuals achieve sustainable high performance, including >50 Premier League football players, several Formula 1 Drivers, World Champion Fighters & Olympic Gold Medallists. We are also proud to align ourselves with leading food, beverage & tech companies, as well as organisations such as Mercedes AMG High Performance Powertrains (Formula 1) and Hintsa Performance.

In supporting our clients, I have been fortunate to travel the world alongside a number of high performing individuals & companies, whose knowledge & experience is far superior to mine, but has played an integral role in helping both myself & the business push the boundaries & reach new heights.

I have a particular passion for health & performance innovation through science & technology, & have a strong interest in translating complex & credible science into easy to implement, practical solutions.

I firmly believe that the term ‘high performance’ isn’t limited to the sporting arena & that each person holds the potential to be a ‘high performer’ in their own right; whether that is being a high performing athlete, a high performing business executive or a high performing parent.

A core value of the business is that we never stray away from credible science, & we never overpromise & undersell. We support a small number of individuals & companies each year to ensure the quality of our services are never diluted & the expectations of our clients are surpassed; easy to say, harder to do, but I believe that this is one of the strongest features of the business & one that I am most proud of.
 

Our achievements to date are not through the act of a single individual, but the collective efforts of a support team & network that I will forever be grateful for. I am proud to represent The Edge HPL on the world stage & to lead & inspire a wonderfully talented team that shares my passion for continually redefining the limits of human health & performance.

It’s my role to develop recipes that really stand out from the crowd, but are also practical and time-efficient in their preparation. Of course, flavour is everything (!) so I always ensure that the recipes we provide are jam packed with the best flavour and texture combinations, and are aligned with individual goals and requirements. Whilst I love up-skilling our client’s and bringing fun to the kitchen, I appreciate that cooking isn’t for everyone, so I also liaise with our extensive network of chef’s, and often the clients own, to assist in supporting our client’s needs in any way I can.

I’m a firm believer that to truly understand change and impact you have to be on its wavelength, so for me food (in particular, cooking) has become a way of life. As Picasso once said ‘inspiration exists, but it has to find a way of working’; so wherever I am and whoever I’m working with, from elite athlete to entrepreneur / CEO to busy parent who is cooking for a small family team, I’m continually looking to paint our picture of the way this knowledge of food should be packaged, implemented and, most importantly, enjoyed!

At work or play, my creative antenna is always finely tuned and I am constantly seeking out new inspiration in the world around me. My cultural influences include Asia, Europe and South America - fantastic sources of inspiration for beautiful recipe creation and client knowledge advancement.